The Healing Rose
A Massachusetts-based skincare brand specializing in Certified Organic CBD & Minor Cannabinoids.
Industry
CPG
Strategies & Services
Copywriting & Email
Year
2024
The Healing Rose
A Massachusetts-based skincare brand specializing in Certified Organic CBD & Minor Cannabinoids.
Industry
CPG
Strategies & Services
Copywriting & Email
Year
2024
The Challenge
The Healing Rose sought to increase engagement across its online store while celebrating brand storytelling in a competitive and education-driven category.
The Healing Rose sought to increase engagement across its online store while celebrating brand storytelling in a competitive and education-driven category.
With a strong base of existing product and site content, the brand needed a storytelling partner to craft compelling narratives and hold user attention.
With a strong base of existing product and site content, the brand needed a storytelling partner to craft compelling narratives and hold user attention.
Our Strategy
We refined all product descriptions, updated core website copy, and developed themed blog series designed to educate customers and reinforce brand credibility.
We refined all product descriptions, updated core website copy, and developed themed blog series designed to educate customers and reinforce brand credibility.
Educational posts on minor cannabinoids, team interviews, seasonal content, and supporting email campaigns worked together to drive traffic, repeat visits, and deeper engagement. Over the first six months, engagement increased measurably with longer time spent on site and incremental traffic growth, indicating stronger alignment between content, brand voice, and customer intent.
Educational posts on minor cannabinoids, team interviews, seasonal content, and supporting email campaigns worked together to drive traffic, repeat visits, and deeper engagement. Over the first six months, engagement increased measurably with longer time spent on site and incremental traffic growth, indicating stronger alignment between content, brand voice, and customer intent.
The Results
Session Lift
Incremental Visits
Blogs
Get started
Are you ready to imagine together?
Book a 30-minute strategy session and we’ll show you an actionable plan for revenue growth.
Get started
Are you ready to imagine together?
Book a 30-minute strategy session and we’ll show you an actionable plan for revenue growth.
Get started
Are you ready to imagine together?
Book a 30-minute strategy session and we’ll show you an actionable plan for revenue growth.