Citizens

A large U.S. retail bank offering consumer banking, lending, and financial services nationwide.

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Industry

Finance

Strategies & Services

Ad Effectiveness Measurement

Year

2024

Citizens

A large U.S. retail bank offering consumer banking, lending, and financial services nationwide.

Back

Industry

Finance

Strategies & Services

Ad Effectiveness Measurement

Year

2024

The Challenge

Citizens Bank wanted to understand how its TV creative was resonating across target audiences and whether the messaging effectively communicated brand value.

Citizens Bank wanted to understand how its TV creative was resonating across target audiences and whether the messaging effectively communicated brand value.

The brand's measurement objective was to surface clear insights that could guide creative refinement and improve future campaign performance.

Our Strategy

We conducted a panel-based brand study measuring two TV ads among 357 respondents to evaluate impact on media metrics as well as persuasion, enjoyment, and qualitative audience reaction.

We conducted a panel-based brand study measuring two TV ads among 357 respondents to evaluate impact on media metrics as well as persuasion, enjoyment, and qualitative audience reaction.

In addition to brand metrics, we analyzed open-ended feedback, identifying recurring themes around relatability, visual execution, tone, and brand perceptions.

The Results

0

Questions

0%

Recall Lift

0%

Awareness Lift

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Are you ready to imagine together?

Book a 30-minute strategy session and we’ll show you an actionable plan for revenue growth.

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Get started

Are you ready to imagine together?

Book a 30-minute strategy session and we’ll show you an actionable plan for revenue growth.

Book a call

Book a call

Get started

Are you ready to imagine together?

Book a 30-minute strategy session and we’ll show you an actionable plan for revenue growth.

Book a call

Book a call