Viya

A Diamond District jewelry brand rooted in South Asian heritage and family legacy.

Back

Industry

CPG

Strategies & Services

Advertising

Year

2025

Viya

A Diamond District jewelry brand rooted in South Asian heritage and family legacy.

Back

Industry

CPG

Strategies & Services

Advertising

Year

2025

The Challenge

Viya Jewelry needed to increase brand awareness and reach among high-intent customers in a competitive diamond and bridal market.

Viya Jewelry needed to increase brand awareness and reach among high-intent customers in a competitive diamond and bridal market.

The brand sought to differentiate itself by connecting cultural heritage and family legacy to moments of consideration and purchase within the bridal journey.

Our Strategy

We developed a paid search strategy centered on the bridal journey, using culturally resonant messaging to connect Viya’s heritage and craftsmanship to key moments of intent.

We developed a paid search strategy centered on the bridal journey, using culturally resonant messaging to connect Viya’s heritage and craftsmanship to key moments of intent.

Campaigns were structured to drive qualified clicks, consultations, and reach across Google, with complementary scale and visibility supported through Meta. More than 2.1MM impressions over the holiday season resulted in strong ROAS through ready-to-wear jewelry sales in addition to driving consultations.

The Results

0%

CTR (Heritage)

0X

ROAS (Holiday)

0%

CPC

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Are you ready to imagine together?

Book a 30-minute strategy session and we’ll show you an actionable plan for revenue growth.

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Book a call

Get started

Are you ready to imagine together?

Book a 30-minute strategy session and we’ll show you an actionable plan for revenue growth.

Book a call

Book a call

Get started

Are you ready to imagine together?

Book a 30-minute strategy session and we’ll show you an actionable plan for revenue growth.

Book a call

Book a call