Industry
CPG
Strategies & Services
Advertising
Year
2025
Industry
CPG
Strategies & Services
Advertising
Year
2025
The Challenge
Viya Jewelry needed to increase brand awareness and reach among high-intent customers in a competitive diamond and bridal market.
Viya Jewelry needed to increase brand awareness and reach among high-intent customers in a competitive diamond and bridal market.
The brand sought to differentiate itself by connecting cultural heritage and family legacy to moments of consideration and purchase within the bridal journey.
The brand sought to differentiate itself by connecting cultural heritage and family legacy to moments of consideration and purchase within the bridal journey.
Our Strategy
We developed a paid search strategy centered on the bridal journey, using culturally resonant messaging to connect Viya’s heritage and craftsmanship to key moments of intent.
We developed a paid search strategy centered on the bridal journey, using culturally resonant messaging to connect Viya’s heritage and craftsmanship to key moments of intent.
Campaigns were structured to drive qualified clicks, consultations, and reach across Google, with complementary scale and visibility supported through Meta. More than 2.1MM impressions over the holiday season resulted in strong ROAS through ready-to-wear jewelry sales in addition to driving consultations.
Campaigns were structured to drive qualified clicks, consultations, and reach across Google, with complementary scale and visibility supported through Meta. More than 2.1MM impressions over the holiday season resulted in strong ROAS through ready-to-wear jewelry sales in addition to driving consultations.
The Results
CTR (Heritage)
ROAS (Holiday)
CPC
Get started
Are you ready to imagine together?
Book a 30-minute strategy session and we’ll show you an actionable plan for revenue growth.
Get started
Are you ready to imagine together?
Book a 30-minute strategy session and we’ll show you an actionable plan for revenue growth.
Get started
Are you ready to imagine together?
Book a 30-minute strategy session and we’ll show you an actionable plan for revenue growth.