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Consumers demand from brands than every before. More information. More flash. More style. More flavors. More stories. At Practical Effects, we imagine together with our clients. Powerful stories enrich the consumer experience, grow engaged audiences and build incredible brands. Good marketing makes a profit.
Practical Effects is a writing and research firm based in New York City. Who are you, and what can we imagine together?
We aim to create practical work that fuels client growth. It’s in the name of our firm! Stories we tell must engage the audience and drive brand development. Research must be actionable, and offer clear direction for client organizations.
Imagining together core to our philosophy of work. Stories are only as effective as the heart put into them, so we collaborate with clients every step of the way. Buy-in from the beginning of a project empowers client ownership of the results.
We value strong narratives. Stories can inspire action, change minds, and build whole worlds. Stories that build strong brands avoid fluff, jargon, and arrogance. At Practical Effects we write with precise, straightforward prose.
Good inputs make good outputs. We survey the right people with the right questions, and we execute research that is informed and precise. From thoughtful research, we extract valuable insights to empower client decision making.
