Industry
CPG
Strategies & Services
Advertising in Now Frolic
Year
2025
Industry
CPG
Strategies & Services
Advertising in Now Frolic
Year
2025
The Challenge
AG1 aimed to raise awareness for a new product release while driving traffic to seasonal holiday promotions.
AG1 aimed to raise awareness for a new product release while driving traffic to seasonal holiday promotions.
The brand sought high-attention placements capable of reaching engaged readers at in culturally-relevant environments.
The brand sought high-attention placements capable of reaching engaged readers at in culturally-relevant environments.
Our Strategy
AG1 appeared across three issues of Now Frolic, a digital newsletter covering nightlife, outdoor sports, travel, and civic life. With an active, urban audience anchored in Los Angeles and New York City, Now Frolic provided the brand with an ideal platform to reach fitness enthusiasts.
AG1 appeared across three issues of Now Frolic, a digital newsletter covering nightlife, outdoor sports, travel, and civic life. With an active, urban audience anchored in Los Angeles and New York City, Now Frolic provided the brand with an ideal platform to reach fitness enthusiasts.
Ads for AG1 captured attention in articles like "LA's Hidden Stairways and the Communities They Build," performing above benchmark and driving qualified traffic for the brand.
Ads for AG1 captured attention in articles like "LA's Hidden Stairways and the Communities They Build," performing above benchmark and driving qualified traffic for the brand.
The Results
Ad Placements
Benchmark CTR
Unique Reach
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Are you ready to imagine together?
Book a 30-minute strategy session and we’ll show you an actionable plan for revenue growth.
Get started
Are you ready to imagine together?
Book a 30-minute strategy session and we’ll show you an actionable plan for revenue growth.