How we work
End-to-end insights and integrated strategy
Custom Research
Bespoke consumer insights uncover purchase drivers, preferences, and category intelligence to guide strategy.
Integrated Execution
Content, paid media, social, and performance email are built as one measurable growth program.
Measure & Optimize
Performance data feeds back into strategy, compounding growth and strengthening the system.
Research & Insights
Custom quantitative & qualitative research for to understand your consumer, map your category, and guide your winning strategy.
Content Marketing
Product storytelling and editorial content built to drive discovery, from retail sell sheets to DTC blogs and storytelling strategy.
Social Management
Platform strategy, content, and community management for CPG brands building audiences on Instagram, LinkedIn, and TikTok.
Email Marketing
Klaviyo automations, retention flows, DTC touchpoints, and sales promo campaigns built to perform for food and beverage brands.
Strategy Consulting
From channel mix to innovation and line extensions, we answer the hard questions that empower executive decision making.
Paid Media
Search, social, and programmatic campaigns built to drive trial, DTC conversion, and retail lift with a focus on measurable ROAS.
Client results
A leading pasta manufacturer needed to measure whether paid media truly moved consumer perception. We designed and fielded custom quantitative research, proving that messaging has a positive effect on consumer perception across several brand messaging and resonance priorities.
Pct. Point Lift
High Quality Pasta
Consumers
Survey Panel
Client results
Email & paid media lift equipment sales
A remium candy equipment manufacturer needed to modernize their web presence while integrating their email and ecommerce systems. We simplified user experience with a migration to Shopify, and integrated web content with paid search and audience automations in Mailchimp.
Sessions
After One Quarter
Black Friday Sales
Compared to Prior Year
Client results
Natural skincare brand The Healing Rose needed to boost engagement and customer education on its online store. We refined all product descriptions, updated core website copy, and developed themed blog series designed to educate customers and reinforce brand credibility.
Visit Duration
From Education Blogs
Incremental Visits
Monthly To Blog Series
Client results
Klaviyo automations drive ROI for ghee
Ahara Rasa Ghee is building a national audience for a specialty food category most Americans don't have a relationship with yet. We build an email automation engine and the integrated marketing plan — including content and paid media — to go along with it, capturing new consumers to build an owned audience that converts predictably. The first email sequence proved incremental revenue.
Open Rate
Email Newsletters
Incremental Sales
First Email Automation
What sets us apart
Why choose Practical Effects?
Other Agencies
Standard playbooks at a premium
Aggregated media vanity metrics
Separate teams for different platforms
Generalists and on-trend tactics
Enterprise optimized
Practical Effects
Strategy backed by custom research
Transparent and performance-first
Integrated cross-platform strategy
Consumer-first CPG industry experts
Nimble, built for growth and specialty
Impactful results for leading brands
Our team
Want to get to know the team?
Book an exploratory call with Practical's Head of Sales Hannah Hovar to learn more about our practice and what we can do for your brand.
