Now Frolic
A weekly digital magazine covering nightlife, outdoor sports, travel, and civic life in modern cities.
Industry
Digital Media
Strategies & Services
Beehiiv Newsletter
Year
2025
Now Frolic
A weekly digital magazine covering nightlife, outdoor sports, travel, and civic life in modern cities.
Industry
Digital Media
Strategies & Services
Beehiiv Newsletter
Year
2025
The Challenge
Practical Effects set out to launch and scale a differentiated lifestyle newsletter capable of attracting an engaged, advertiser-ready audience from day one.
Practical Effects set out to launch and scale a differentiated lifestyle newsletter capable of attracting an engaged, advertiser-ready audience from day one.
The publication needed to prove consistent growth, strong engagement, and commercial viability within its first year. We launched with four freelance columnists writing true-to-heart stories crafted to cut against the generic.
The publication needed to prove consistent growth, strong engagement, and commercial viability within its first year. We launched with four freelance columnists writing true-to-heart stories crafted to cut against the generic.
Our Strategy
We built and operated Now Frolic on Beehiiv, managing editorial strategy, publishing cadence, audience growth, and ad operations as a fully owned media product.
We built and operated Now Frolic on Beehiiv, managing editorial strategy, publishing cadence, audience growth, and ad operations as a fully owned media product.
The newsletter attracted repeat advertisers including Nike, AG1, Attio, Trust & Will, and other DTC and B2B brands seeking high-attention placements in a culturally engaged audience. In its first year, Now Frolic grew to more than 1,300 subscribers at a rate of just over 7% per month.
The newsletter attracted repeat advertisers including Nike, AG1, Attio, Trust & Will, and other DTC and B2B brands seeking high-attention placements in a culturally engaged audience. In its first year, Now Frolic grew to more than 1,300 subscribers at a rate of just over 7% per month.
The Results
Avg. CTR
Annual Growth
Get started
Are you ready to imagine together?
Book a 30-minute strategy session and we’ll show you an actionable plan for revenue growth.
Get started
Are you ready to imagine together?
Book a 30-minute strategy session and we’ll show you an actionable plan for revenue growth.
Get started
Are you ready to imagine together?
Book a 30-minute strategy session and we’ll show you an actionable plan for revenue growth.