The Challenge
The publication needed to prove consistent growth, strong engagement, and commercial viability within its first year. We launched with four freelance columnists writing true-to-heart stories crafted to cut against the generic.
Our Strategy
The newsletter attracted repeat advertisers including Nike, AG1, Attio, Trust & Will, and other DTC and B2B brands seeking high-attention placements in a culturally engaged audience. In its first year, Now Frolic grew to more than 1,300 subscribers at a rate of just over 7% per month.
The Results
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