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Market research empowers brands to make more informed decisions, know their target audience, and uncover paths to growth and innovation.
Our quantitative and qualitative research solutions provide for advertising measurement, consumer insights, message and creative testing, pricing optimization, and more. Large global brands and small businesses alike turn to Practical Effects for impactful custom research that empowers impact.
Understanding ad impact empowers better investment and strategic decision making. Measure the efficacy of your campaigns with monadic cell testing in a controlled environment. We report on brand awareness, favorability, purchase intent, messaging impact, and custom brand KPIs. Pair with creative testing to understand how different assets drive outcomes among different audience groups, or across different channels.
Delve deep into what consumers truly think about your ad messaging and creative decisions. Report on enjoyment, emotional response, brand fit, relevance, new information, brand differentiation, credibility, and persuasion. Dig in further with direct positive and constructive feedback quotes from consumers.
Storytelling is at the heart of all we do. In market research, we prioritize surfacing compelling narratives from data that empower our partners and clients to make the best possible decisions in marketing, operations, pricing, and more. This all starts with asking the right questions to the right audience.
Below is a sample of the type of custom research Practical Effects provides. What do you need to know?
What is the ideal price for a product? How much are consumers willing to pay, and how many of those consumers are there? Practical answers these pressing commercial questions using conjoint analysis, providing not just pricing recommendations, but uncovering the features that drive consumer perceptions of value within the competitive landscape.
Consumer insights drive brand decision making in B2C industries.
For Consumer Path to Purchase work we ask: How are consumers learning about a product? Where are they buying that product? What drives consideration at shelf, and how are consumers making split-second decisions between brand competitors? Are those actually split-second decisions? Answering these questions, we defining the consumer path to purchase from education and awareness through to checkout or contract. By defining consumers’ paths to purchase, brands can better prioritize ad dollars to drive impact where it matters – online, within relevant social communities, or on their commute.
For Consumer Segmentations, we explore the different groups of people who buy a product. Why do they purchase? We unlock answers to these questions by segmenting consumers and audiences to empower brand decision making across product innovation, advertising, sales strategy, retail allocation, and more.
What do you need to know about your consumers?
What do consumers know about a brand? Have they heard of it? How do they feel about its values? Practical Effects uncovers global brand perceptions among key decisionmakers, clients, consumers, or the general public. Assess brand strengths, weaknesses, opportunities, and threats through the lens of your audience. We conduct both simple Net Promoter Score (NPS) surveys to understand reputation, or complex custom studies to dive deeper into health metrics, the awareness funnel, and resonance across key market issues.
