Growth Marketing for Fintech

A startup in the payment integrations market sought to scale quickly, but paid and organic time on site averaged thirty seconds at time of intake. With prospects quickly clicking away from their landing page, executives asked Practical Effects to create a growth strategy that converted web traffic and created sales through email marketing.

Led by Eric Turner, Creative Director, Practical Effects designed a sales funnel and growth strategy for our client. A comprehensive content marketing plan accounted for inbound sales and targeting increased time on site and on-site actions. Outbound email marketing and iterative testing aimed to create more organic growth and widen the sales funnel.

Collaborating closely with the client, Practical Effects drove significant increases across all KPIs.

• 15X increase in time on site, from 0:30 to 7:18
• 43X increase in CTR for on-site actions
• 24% web traffic conversion rate to call bookings
• 47% ending average open rate for cold outreach
• 28% total email conversion to sales calls